Go beyond
the scroll.
A live podcast. Real conversation. A hands-on creator workshop. Come for the information and experience—learn up close with a UGC professional who brings stories to life.
Guests, dates, times & location to be announced.
More creating.
More connection.
More intention.
You have ideas. Let’s give them direction. Join Jordan Sanders for an up-close experience that connects the conversations behind the content with the work that makes it happen.
Explore how to build an audience, shape ideas with viral potential, and create stories that feel natural to people and valuable to brands.
Be first to hear the details ↗In the room.
In the conversation.
One experience. Three ways to learn. Final schedule and special guests will be announced here.
A Day in
My Sneakers
Take a seat for a live podcast conversation with Jordan and special guest(s). Get closer to the stories, perspectives, and experiences behind the person. Guest announcements coming soon.
Your questions.
Real conversation.
Bring the questions you have been wanting to ask. Join the conversation, hear different perspectives, and take away ideas you can apply to your own creative path.
Content
Creator 101
After the Q&A, we get to work. Learn audience growth fundamentals, break down effective videos, and practice turning an idea into a hook, story, and payoff.
Make them stop.
Give them a reason to stay.
The hook.
Open with a moment, question, or idea that makes the right person want to watch what happens next.
The story.
Give the content direction. Use personality, context, and tension to keep people invested.
The payoff.
Land the idea. Make the ending worth the attention and give viewers a clear next step.
Small audience?
Big ambition? You belong.
Nano.
Find your voice, develop your ideas, and build confidence showing up on camera.
Micro.
Strengthen your community, sharpen your storytelling, and explore your fit with brands.
Mid.
Create with more intention. Refine your process, audience connection, and campaign ideas.
Macro.
Bring your perspective, exchange ideas, and revisit the fundamentals behind content that connects.
Real experience.
Up close.
Jordan brings his experience in UGC, on-camera hosting, speaking, and content production into the room. His work connects sports, lifestyle, family, product storytelling, and comedy.
Learn how he approaches the idea, the opening, the story, and the delivery—and how to think about those choices in your own content.
See Jordan’s work ↗Come curious.
Leave ready to create.
Seats will be limited. Join the update list for the first announcement, the full schedule, and details on how to register.
Join the update list ↗A few things to know.
Is registration open yet?
Not yet. Subscribe below for announcements and registration details. Joining the update list does not reserve a seat or purchase a ticket.
When and where is the next event?
The date, time, location, special guests, and final schedule will be announced on this page and shared with subscribers.
Do I need a large following?
No. Content Creator 101 is for creators at different stages—from getting started to refining an established presence. We’ll discuss nano, micro, mid, and macro influencer stages.
What will I learn in the workshop?
Audience growth, creating content with viral potential, UGC and brand storytelling, and the hook–story–payoff framework. Bring your questions and an idea you want to develop.
Will more workshops and live tapings be announced here?
Yes. This is the home for upcoming A Day in My Sneakers live podcast tapings and Content Creator 101 workshop announcements.
Get the announcement. Get the details.
Be ready when limited-seat registration opens.