I've got
something
cooked up.
Big ideas. Built for your brand.
A look inside the campaigns I see before the brief even lands.
WITH
INTENTION.
IDEA → IMPACT
Find your brand.
Choose a concept to explore the vision, the content, and the goal behind it.
Meet Kris Glaze.
A larger-than-life personality. An unmistakable connection to glaze. A repeatable comedy series.
Explore the recipe ↗
Save the timeline.
A cinematic time-travel adventure protecting the people, shoes, and moments that built Nike.
Explore the recipe ↗
Life Improved.
Meet Sunny: an approachable host bringing everyday money conversations into the community.
Explore the recipe ↗A vision you
can actually see.
Every concept starts with a question: how can this brand show up in a way people want to watch?
I connect an audience insight to a creative platform, then map out how we could bring it to life.
The audience, brand connection, and intended outcome.
The idea, sample hooks, and a first episode you can picture.
A practical pilot, deliverables, and a plan to learn.
Greatness
deserves
the glaze.
Introducing Kris Glaze: a high-energy, overly complimentary character who celebrates greatness—and brings the moment back to Krispy Kreme.
Make “glazing”
ownable.
The creative bridge: internet culture uses “glazing” to describe enthusiastic praise. Kris Glaze makes that behavior a recurring personality, with the doughnut as the payoff.
My goal is to build a memorable character audiences recognize, quote, and want to see again—while keeping Krispy Kreme central to the story.
Comedy → recognition → craving.
- Audience: social-first viewers who enjoy playful praise, creator humor, sports, and culture.
- Brand role: the Original Glazed doughnut becomes the signature celebration of someone doing something great.
- Desired action: share the moment, nominate someone for the next episode, and explore a brand-approved shop or product CTA.
Chief Glazing Officer.
A lovable, energetic, overly complimentary character whose purpose is to find greatness and give it the praise it deserves. Kris doesn’t just sell doughnuts—he celebrates greatness, then gives the moment “the glaze.”
The character DNA.
Positive. High-energy. Charismatic. Funny. Internet-culture aware. Family-friendly. Memorable. Highly complimentary. Never negative.
His signature look: a green-and-cream varsity jacket, white hoodie and cap, and a box of Original Glazed doughnuts. A recognizable visual system across episodes, appearances, and campaign extensions.
The words people remember.
- “Respectfully… I’m about to glaze.”
- “That’s Glaze Worthy.”
- “Somebody get this person a donut.”
- “That’s premium glazing.”
- “Hot. Fresh. Elite.”
“You don’t make shoes.
You make childhood memories.”
Kris meets a Nike executive and the compliments escalate: Jordans, Air Max, Kobes, the pairs kids dreamed about, and the pairs adults still dream about. His praise connects the sneaker legacy to the unmistakable Krispy Kreme payoff.
The repeatable formula.
- Find greatness.
- Glaze greatness.
- Connect it back to Krispy Kreme.
- Deliver the doughnuts.
The long-term platform.
“Who Is Kris Glaze Glazing This Week?” can spotlight athletes, teachers, nurses, firefighters, creators, entrepreneurs, customers, and small businesses.
The vision extends into recurring social content, event appearances, commercial storytelling, and potential merchandise or collaborations—built around recognition, positivity, and celebration.
Who is Kris glazing this week?
Everyday greatness.
Kris finds someone making an ordinary day better—a helpful coworker, parent, or community member—and delivers an over-the-top compliment with a doughnut reveal.
The sneaker salute.
Build on the existing “Kris Glaze Meets Nike” scene: a sneaker fan praises the memories behind iconic shoes. A possible creative extension, not an approved crossover.
You deserve the glaze.
Viewers nominate someone who deserves recognition. Kris turns one nomination into the next character-led episode.
The compliment that keeps going.
Hook: Kris enters with a Krispy Kreme box: “Respectfully… I’m about to glaze.”
Escalation: A coworker has done one small helpful thing. Kris delivers a hilariously disproportionate tribute while the coworker tries to get back to work.
Product payoff: Close-up of the box opening and the Original Glazed doughnut. Kris: “Greatness deserves the glaze.”
Invitation: “Who deserves the glaze next?” Finish with a brand-approved product shot and CTA.
See the first pitch.
My original Cold Pitch episode introduces Kris Glaze and the character’s connection to sneaker culture.
Start small.
Build a character.
- Three vertical videos, approximately 20–45 seconds each.
- Creative development, on-camera performance, filming, editing, and captions.
- Two opening-hook options for the lead concept and a consistent character sign-off.
- Brand review of scripts, product presentation, tone, and final CTA before production.
How I would evaluate the pilot
Compare the opening hooks on retention and completion. Track shares, comments that reference the character, and nominations for the next episode. Use a brand-provided tracked link or offer only if agreed; set targets together before launch.
Production and partnership scope
Confirm locations, participants, product supply, revisions, publishing channels, timing, and paid or organic usage in the brief. This concept has not been commissioned or approved by Krispy Kreme.
Save the
timeline.
Back to the Future: Save the Timeline.
A cinematic time-travel adventure through the moments that built Nike. A creator from the present travels into the past to protect the brand’s future.
Protect the past.
Build a brighter tomorrow.
An evil time traveler is trying to erase Nike’s defining moments. The Sixthman steps into a time machine to keep the story intact: the early hustle, the athletes, the design breakthroughs, and the cultural legacy.
My goal is to make Nike’s history feel like a story viewers can step into—combining sneaker culture, suspense, humor, and product discovery in a serialized campaign.
Heritage becomes
the adventure.
- Audience: sneaker enthusiasts, basketball fans, and viewers drawn to nostalgic cinematic storytelling.
- Brand role: Nike’s people, products, and innovation are the stakes of the story—not a logo added at the end.
- Desired action: follow the next mission, discuss the moment, and explore the featured footwear or brand story.
Same empire.
Different timeline.
The original visual pitch follows five chapters, from a threatened present to a restored future. Each mission protects one part of the Nike story.
The empire is at risk.
Present day. The protagonist discovers that someone is changing the moments behind Nike’s legacy. The question driving the series: what happens to the future if the past disappears?
Save Phil Knight’s car.
The early-hustle chapter. A villain tries to steal a trunk full of shoes before an important meeting. The mission is to get the shoes—and the dream—to the moment that matters. The original artwork places this fictional scene in 1971 Beaverton.
Get the shots back.
The basketball chapter. A time traveler targets an iconic Michael Jordan moment. The protagonist must protect the play and the sneaker story attached to it. The original storyboard uses a 1998 Chicago setting.
Make sure Tinker gets the job.
The innovation chapter. Someone tries to keep Tinker Hatfield from joining the team. The mission becomes a tribute to design imagination and the ideas that change what comes next. The original artwork places this scene in 1981.
The future is brighter.
Present and beyond. A restored timeline reveals the people, athletes, innovation, and culture the missions protected. “Same brand. New stories. Infinite possibilities.” The closing invitation: “Just Do It. Again.”
The missions, frame by frame.
Swipe through the original poster sequence or open any frame to study the detail.
Open full-size artwork ↗
Open full-size artwork ↗
Open full-size artwork ↗
Open full-size artwork ↗
Open full-size artwork ↗
“They’re trying to erase it.”
Hook: A sneaker flickers out of existence. Jordan looks up: “They’re trying to erase the moments that made us.”
The discovery: A distorted timeline reveals a trunk of shoes, a basketball moment, and a designer’s sketch. Three moments. Three missions.
The chase: Jordan enters the time machine. Match cuts connect the shoes on his feet to the first mission’s footwear and setting. An adversary is always one step ahead.
The cliffhanger: The trunk opens—empty. Cut to “Save the Timeline.” Invite viewers to follow the first mission and explore the agreed Nike story or product destination.
Basketball. Sneakers.
A creator’s imagination.
As a former college basketball player and sneaker entrepreneur, I connect with the culture at the center of this idea. My role would bring the fan’s perspective, on-camera performance, and creative direction together.
The artwork expresses the larger cinematic vision. A first pilot can prove the storytelling with a focused shoot, selected props, practical transitions, and a small number of strong visual-effects moments.
See my on-camera work ↗Prove the world.
Then build the series.
- A 20–30-second vertical concept teaser.
- A 45–60-second proof-of-concept for one selected mission.
- Two alternate opening hooks and a small set of campaign stills.
- A treatment mapping the remaining missions, featured products, production approach, and next phase.
How I would evaluate the pilot
Compare teaser hooks on first-three-second retention, completion, shares, saves, and interest in the next mission. Use a brand-provided tracked destination to measure product or story-page visits. Agree on targets before launch.
From original pitch to production
Develop the final treatment with Nike: validate historical references, choose products and talent, and scope locations, effects, budget, timing, and usage. The original pitch uses film references and public figures as creative shorthand; any production would require the relevant rights and approvals or an original execution developed with the brand.
Life
Improved.
Meet Sunny: a charismatic, trustworthy, upbeat host who brings approachable money conversations to sidewalks, local events, and the communities Truliant serves.
Put a human face
on brighter banking.
Sunny creates a recognizable through-line for short-form conversations about everyday money goals. The tone is warm, curious, and encouraging—meeting people where they are.
My goal is to turn a financial topic into a conversation people want to join, then connect that curiosity to a relevant, Truliant-approved resource.
A little sunshine.
A lot of personality.
- Yellow suit: the sun, light, and optimism.
- Light-blue shirt: an open sky and an approachable presence.
- White pocket square: the clouds; a small, consistent visual signature.
- Voice: conversational and confident, with humor that respects each participant.
Illustrated character direction; final wardrobe and identity to be developed with the brand.
Life Improved.
The original five-part campaign connects a recognizable human ambassador to real goals, stronger communities, and a brighter tomorrow. Sunny is the thread that holds the series together.
Introducing Sunny.
A friendly, relatable face showing how brighter banking can make everyday life better. Establish the yellow suit, the warm welcome, and “Life Improved.”
Brighter banking for real life.
“Real People. Real Goals. Brighter Banking.” Build stories around first cars, places to call home, everyday money habits, and future plans. Connect each story to a relevant product or resource selected by Truliant.
Brighter together.
Show the community side of the vision: local events, financial education, and local partnerships. Sunny acts as the approachable bridge between the people and the brand.
Everyone under the sun.
“Different Journeys. Same Brighter Tomorrow.” Feature the aspirations of students, entrepreneurs, families, homebuyers, and people across life stages. Each story begins with listening.
Now—and what’s next.
Bring the stories together with a future-facing message: more opportunity, stronger communities, brighter ideas, and brighter tomorrows. End with a clear, approved next step.
Be recognized. Be approachable. Be useful.
The yellow suit makes Sunny recognizable. The conversations make him relatable. Connecting each story to a helpful Truliant resource gives the content a practical purpose beyond a memorable face.
Everyone under the sun.
One brighter goal.
“What’s one thing you’re saving for?” Sunny collects a few willing participants’ aspirations and closes with an approved educational resource.
Small win. Big feeling.
A friendly conversation about a positive money habit or milestone. Keep responses general and voluntary, without asking for account details, balances, or personal financial records.
Sunny in the community.
An on-location visit at a mutually selected community event, pairing short conversations with atmosphere, local stories, and Truliant-approved messaging.
“Let’s brighten the conversation.”
Hook: Sunny walks into frame in the yellow suit. “A brighter future starts with a goal. What’s yours?”
Conversation: Two or three brief, consented responses about everyday aspirations. Sunny listens, adds a natural follow-up, and celebrates each goal.
Brand connection: Cutaways of the community and Sunny. A short, brand-reviewed message connects the conversation to a relevant educational resource.
Invitation: “What’s your next brighter step?” End with the agreed Truliant destination, approved copy, and required disclosures.
Natural conversation.
Clear direction.
I bring professional speaking, podcast/interview experience, and on-camera storytelling to this concept. My approach combines preparation with the flexibility to follow a good conversation.
The street-interview format is a proposed execution. My existing speaking and interview work demonstrates the delivery and listening skills I would bring to the pilot.
Explore my current work ↗Three videos.
A brighter starting point.
- Three edited vertical videos with creative planning and concept development.
- On-camera hosting, on-location filming, community B-roll, editing, and captions.
- A consistent Sunny introduction and visual sign-off.
- Agreed interview prompts, participant releases, locations, brand review, and distribution plan.
How I would evaluate the pilot
Review retention, completion, saves, meaningful comments, and visits to the agreed educational destination. Membership or application outcomes would require Truliant’s own attribution and reporting. Set pilot goals together before launch.
Brand review and production plan
Confirm the audience, service area, filming locations, participant consent, accessibility, budget, and usage. Truliant reviews product references, financial statements, destinations, and disclosures before publication. No product rates, guarantees, or individualized financial advice are proposed here.